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Words that sell

Words that sell

Words that sell

At our core, we’re all still “cavepeople.” The law of reciprocity applies because we’re better and stronger together. (was an anthropology major for a bit - human evolution was my jam!) 🤗

Make the law of reciprocity work for

It doesn’t pay to spend tons of time and money fussing with logos and color palettes. Instead, focus on figuring out how you see things differently, and as a result, how you do things differently in your industry versus your competitors.

Deve

Numerals have the advantage for readability and retention: 🧠

⓵ Numbers stand out. This is important because numbers are a key element in a marketing copy - “8 out of 10” vs. “eight out of ten”

⓶ Numbers are more compact and

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